Zillow: What Happens When You Click Contact Agent?
It’s not ground breaking news that you will probably find your next home on the internet, but it isn’t always clear what is going on behind the scenes when you provide your contact info and express interest in a property. If you’re like me, the fear in pushing the button is that you are signing up to be cold called from now until the end of time. I wanted to give you a brief overview of what happens when you click the button. If you’re not comfortable with how that works, Zillow offers other options. You can still obtain the info you’re looking for without providing any more contact info than you’re comfortable with giving out.
If you click the button, you will get calls
Zillow seeks to make contact within two minutes of an individual clicking “contact agent”. To do this, they have agreements with agents who pay for the opportunity to represent zip codes of their choosing. All those pictures smiling back at you when you click the button are agents looking to represent you, not the listing agent. You are a lead for them to follow up and they want to help you buy your next house. From the moment you click the button they receive your name, phone number, and email address and are given two minutes to make contact.
If the agent does not make contact within two minutes, Zillow has a dedicated call center that will attempt to get in touch with you to find out more info about your inquiry. Are you currently working with an agent? Are you actively or passively looking? Do you have a lender? Have you gotten a letter of pre-qualification?
This is why, if you’ve ever clicked the button you may have multiple emails or voicemails from different people about the same property. If the Zillow team deems you a qualified lead, they will try to pass you off with the agent mentioned above.
I want information, but I don’t want a bunch of calls
So not everyone looking on Zillow wants to become CRM data. One way to take control of who receives your contact info is to use Zillow’s Agent Finder tab:
From here, you can browse through agents profiles, see links to their websites, and view their contact info. You can use their contact info to get in touch with them in a way that you are comfortable with. For example, if you want property info but don’t want calls, you can use this resource to find an agent’s email address and send an email, without including your phone number.
To learn more about a property, you will have to make contact with someone, but the benefit of this option, is that you have a little more control over how much of your info is provided and who it is provided to.
There are advantages to both
Both of methods of getting in contact with an agent through Zillow are very useful, it just depends on your preference. If you are a first time home buyer, getting in contact with any of the agent’s Zillow assigns you can be a great resource for learning about the process and, eventually, getting into a home. If you’re new to an area, but have experience buying homes, then you might prefer to look through the agents and select a few to interview.
Hopefully, a better understanding of how Zillow works will help you use it according to your preferences, so that you can find a home on your terms.
If you’re in the Fort Worth area and interested in learning more about the home buying process, feel free to contact me with your questions: